History

Nutella®, in its original form, was first created in the
1940s by Mr. Pietro Ferrero, a pastry maker and
founder of the Ferrero company. At the time, cocoa
was in short supply because of rationing due to
World War II, so chocolate was very limited.

So Mr. Ferrero used hazelnuts, which are plentiful
in the Piedmont
region of Italy
(northwest),
to extend the
chocolate
supply.

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