The
original
version
of
Nutella®
spread was
called
"pasta
gianduja,"
pasta
which
means
paste,
and
"gianduja"
which
is
the
name
of
a carnival
character
famous
to
the
region,
a character
that
can
be
found
in
the
first
advertisements
for
the
product.
This
original
form
of
Nutella
was
actually
made
in
loaves
and
wrapped
in
tinfoil,
so
it
could
be
sliced
and
placed
on
bread
for
mothers
to
make
sandwiches
for
their
children.
But
many
children,
as
you
could
imagine,
would
throw
away
the
bread
and
only
eat
the
pasta
gianduja!
So
Mr.
Ferrero
altered
the
product
into
a paste
that
came
in
a jar,
so
could
be
spread
on
the
bread.
This
then
became
known
as
"supercrema
gianduja,"
because
it
was
a
spread-able
version
of
the
gianduja.
"Supecrema
gianduja"
was
eventually
renamed
"Nutella"
in
1964,
with
the
origin
of
the
word
being
"nut"
and
the
"ella"
giving
it
a soft
ending.
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