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From the start, Nutella® spread was well received, since it was a less expensive way for people to enjoy something that tasted so good... a kilo of chocolate at the time was 6 times the cost of a kilo of pasta gianduja. So Nutella® was a product that everyone could, and did, enjoy. The product became so popular that Italian food stores started a service called "The Smearing". Children could go to their local food store with a slice of bread for a "smear" of "supercrema gianduja."

Since European families and visitors have enjoyed Nutella® as a breakfast staple on bread and toast for more than 40 years, the Ferrero Company wanted to introduce this traditional Italian breakfast item to the U.S. market in order to share the enjoyment of such a unique, convenient and tasty product.  Nutella® was first imported from Italy to the U.S. over 25 years ago in 1983 and was initially distributed in the Northeastern part of the country.  The popularity of Nutella® has grown steadily over the years and it is now available across the United States. In addition, Nutella® is also marketed and sold all over the world.

The unique formula of Nutella® hazelnut spread continues to be made from the combination of roasted hazelnuts, skim milk and a hint of cocoa.  In addition, Nutella® has no artificial colors or preservatives.  It can be found in grocery stores, warehouse clubs and mass merchandisers and is generally found near the peanut butter and sweet spreads section.

When used in moderation with complementary foods, Nutella® can form a part of a balanced breakfast.  It can be a quick and easy way to encourage kids to eat whole grains, such as whole wheat toast, English muffins, toaster waffles and bagels.  With the unique taste of Nutella®, kids may think they are eating a treat for breakfast while moms are helping to nourish their children with whole grains!