From the start, Nutella® spread was well received, since it was a less expensive way for people to enjoy something that tasted so good... a kilo of chocolate at the time was 6 times the cost of a kilo of pasta gianduja. So Nutella® was a product that everyone could, and did, enjoy. The product became so popular that Italian food stores started a service called "The Smearing". Children could go to their local food store with a slice of bread for a "smear" of "supercrema gianduja."
Nutella® was first imported from Italy into the U.S over 20 years ago, in 1983, mainly in the Northeastern part of the country. The popularity of Nutella grew steadily over the next 10 years. Since then, Nutella® has been sold in the peanut butter aisles in grocery stores, warehouse clubs and mass merchandisers all across the United States. Nutella®, it's a tasty unique spread made from hazelnuts, skim milk and cocoa.
Nutella® is marketed in over 75 countries across the globe, and outsells all brands of peanut butter combined worldwide!
Add some taste to your breakfast and spread Nutella® on whole wheat multigrain, bakery breads, bagels, english muffins, waffles, toast, croissants or crepes.