 The
early
version
of
NutellaŽ spread
was
received
very
well
once
introduced,
since
it
was
a much
more
inexpensive
way
for
people
to
enjoy
something
that
tasted
so
good…
a
kilo
of
chocolate
at
the
time
was
6 times
the
cost
of
a
kilo
of
pasta
gianduja.
So
Nutella®
was
a product
that
everyone
could,
and
did,
enjoy.
The
product
became
so
popular
that
Italian
food
stores
started
a
service
called
"The
Smearing".
Children
could
go
to
their
local
food
store
with
a slice
of
bread
for
a
"smear"
of
"supercrema
gianduja."
Nutella
was
first
imported
from
Italy
into
the
U.S
over
20
years
ago,
in
1983,
mainly
in
the
Northeastern
part
of
the
country.
The
popularity
of
Nutella
grew
steadily
over
the
next
10
years,
and
demand
became
so
strong
that
the
Ferrero
company
decided
to
build
a
plant
in
the
U.S.,
in
Somerset,
NJ.
Since
then,
Nutella
has
been
sold
in
the
peanut
butter
aisles
in
grocery
stores,
warehouse
clubs
and
mass
merchandisers
all
across
the
United
States.
Nutella
is
marketed
in
over
75
countries
across
the
globe,
and
outsells
all
brands
of
peanut
butter
combined
worldwide!
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